Looking at the patients that a physician generally treats and tailoring information and services to those patients can be viewed as?

Tailoring information and services to the patients that a physician generally treats is best described as performing target marketing. This concept involves identifying specific patient segments and understanding their unique needs and preferences, allowing healthcare practices to create more focused and effective communication and service offerings.

Target marketing is especially significant in a healthcare setting because it aligns the services with the demographics, health concerns, and behaviors of the patient population. By understanding the specific characteristics of their patients, physicians can develop targeted educational materials, health programs, and outreach initiatives that resonate more deeply and address the actual needs of their patient base. This can lead to improved patient satisfaction, better health outcomes, and increased loyalty to the practice.

In contrast, providing patient education generally refers to the dissemination of information about health, treatment options, and preventive care. While this is important, it is a broader concept that does not necessarily focus on the tailored approach indicated in the question.

Performing public relations encompasses a wider range of activities aimed at building the practice’s reputation and relationships with the community, rather than directly addressing the specific needs of current patients.

Explaining policies and procedures focuses on clarifying the operational aspects of a healthcare practice and does not take into account the personalization of services that is central to target marketing.